Big Welcome this morning to Rock On! We are psyched to have these guys on board for Ice Fest this year! Rock On is fueled by experience, and designed to meet the needs of dedicated climbers. They are constantly expanding their line, and now make soft shell pants and jackets with stream-lined features and a tailored fit. They also make super-soft organic-cotton t-shirts that feel great after a long day in synthetics. If you haven’t checked out their gear, give their website a look! And make sure to swing by at Ice Fest to see what’s shakin’!